Tuesday 16 October 2012

Water, water everywhere. But not a drop to drink.






Liberty London.
Liberty's is one of my favorite stores in London, I think this is because of the juxtaposition of tradition alongside modernity. First off, the building is beautiful, as it stands out in its surrounding, of Sloane Street, intriguing customer with its unique Tudor thatched exterior and provocative window displays. As you walk in, you feel like your stepping back in time, with the rich wooden interior and creaking staircases. Liberty's is very different to many stores in London, as you wander around you forget you should be shopping, instead you feel as though you are exploring a museum. This is due to the homely feel as Liberty's contains many different rooms, some still intact with authentic fireplaces. Although Liberty's sell numerous traditional items such as soaps, old-fashioned sweets and knitting books. They also stock forward fashion, selling modern designers such as Acne, Alexander McQueen, Kenzo and many more. This means that many people shop at Liberty's as there is something for everyone, although many of the customers are tourists due to its legendary status.



Acne, Dover Street W1.

Acne Paper.
Acne is located on Dover Street, which is a very trendy and expensive street with A.P.C and Dover Street Market down the way. The store is all white giving it a clean and open feel. The space is also very minimal with only one of each item of clothing out on display. There is also a cream grand piano used to display magazines, this makes the store look sophisticated and luxurious. 

Browns, 39 South Molton Street W1.

Over-rated.
Browns is a classic boutique selling clothing from top designers such as Dolce and Gabbana, Valentino and Stella Mccartney and is apparently 'London's most valued fashion landmark' and 'offer's a special personal service and the ultimate shopping experience'. However I must disagree as the store feels hostile, with glaring sales assistants, and minimal but messy layout.

Dover Street Market, 17-18 Dover Street W1.

Beautiful chaos.
From all the stores I had to visit this was by far my least favourite. As we walked in, we were warned 'No photographs.', 'No pens.' and 'No paper.' Walking around I felt like criminal, being stalked around by sales assistants and security. This shows that the store strives to create an exclusive feel, wanting a certain type of customer. In my opinion the store was filled with objects that were nice but ridiculously overpriced, and the customers that must have more money than sense. This store is very contemporary and forward thinking with its unusual displays, making the store feel more like a gallery.


farfetch.com

I quite like this website as it is minimal with a white background and black writing, giving it a expensive feel, offering luxury clothing by influential designers.

Liberty, Regent Street W1.

Walking in a winter wonderland.
Walking into Liberty's feels like your stepping back in time, with the black and white Tudor styled building  with rich wooden interior. My favourite part of this store was the haberdashery section, although everything was very expensive, I found myself wanting to buy everything. All the products they sell are very unusual and uncommon. We also stumbled on the Christmas section which got me very excited for Christmas, even though it is October, I felt like I was in a film walking around an American 'department store'.

Matches, Ledbury Road W11.

Super Luxe.

Although this is another posh designer boutique, I actually really like the atmosphere, the store was minimal with few items of clothing. It was bright and interesting with beautiful pieces such as a white Chloe jacket and a Dolce & Gabbanna dresses. I also liked the fact there was a varied colour palette instead of the usual limited black, white and grey. The staff were very friendly and even gave us a magazine, love a freebie.


oki-ni.com

This website is really good and easy to use, with its simple layout, with white background and black writing. With a slideshow in the center showing new and popular stock.

Oxfam Boutique, 245 Westbourne Grove W11.

Fashion loved for longer.
As I am a charity shop lover, I loved going into this Oxfam Boutique. I really liked the layout of this shop as it was homely and friendly, and was not trying to be something it isn't. I was surprised at some of the items they were selling such as a red Christian Dior coat and a Jil Sanders dress.


Retro Home & Jewellery, Notting Hill Gate.

Second hand fashion.
This second hand store sold numerous designer items, including clothing, jewellery and shoes. The shop was very long and narrow with clothing running down each wall, the shop was packed to the brim, which made it quite difficult to look at the stock. The shop was in quite a rough area, and had few customers. One of which was forcibly trying to sell clothing to the owner of the store, who was not interested in the slightest.   

Selfridges, Oxford Street W1.

Its all about my great happiness.
Never mind a day, you could spend a week browsing in this store. It's paradise for those who have the money to spend, I just found it fun to look around the maze of designer boutiques. One of the most surprising things about Selfridge's is the fact there is something for everyone with ranging prices and brands from H&M to Alexander McQueen. 

Topshop, Oxford Street WC1.

BUSY, BUSY, BUSY.
As I am a Topshop fan, I loved this shopping experience, especially the jewellery section that stretched as far as the eye could see. Topshop is your one stop shop, for fast throw away fashion that is bang on trend.

Urban Outifitters, 38 Kensington High Street W8.

The free peoples store.
I really like the layout of Urban Outfitters as it is a huge open space on numerous levels, with bare wooden beams, making it feel like a New York loft space. The store is bright and busy attracting young fashionable individuals. Although I am a fan of Urban Outfitters I do find the stock highly over-priced and so popular, that, now the majority of people wear the clothing. Another aspect of Urban Outfitters I find slightly annoying the the 'Vintage' section as I'd much rather make clothing myself or do a couple of hours rummaging in a charity shop than cough up the amount of money they're asking.



No comments:

Post a Comment